Nicky Marr Digital Refresh

Introduction and Scope

Nicky Marr is a writer and editor, event host, broadcaster, and presentation skills trainer living and working between the Highlands of Scotland and Edinburgh.

She currently uses two websites; one for blogging and the other for professional coaching services.  The goal of this project is to merge the two into one entity, with separate tones of voice depending on the user.

The finalized website would need to be user-friendly, mobile-first (70% of current traffic comes from mobile/social media clicks), and convey a sense of professionalism, friendliness, and openness.

The primary objectives of this redesign are to:

• The goal of this project is to merge the two into one entity, with separate tones of voice depending on the user.
  
  
• The finalized website would need to be user-friendly, mobile-first (70% of current traffic comes from mobile/social media clicks), and convey a sense of professionalism, friendliness, and openness.
  
  
• Create an easy to use blogging system for Nicky to use for her personal and professional articles, with a filtering system for categories.

Design Mockup

Please note, this design is just a draft mockup of the homepage, based on initial thoughts and stock/example images have been used where appropriate.  Content will be provided by client as the project continues.

Timescales and Process

Approx 6-8 weeks from initial contract signing if page content/copy is provided.  

• Research & Contract
  - Initial client meeting to discuss functionality
  - Contract reviewed/signed and payment taken
  
  
• Design
  - Initial wireframe/prototypes shared with Nicky (Via Invision for commenting)
  - Revisions to designs based on feedback
  - Nicky design sign off
  
  
• Build
  - Development/Build
  - Live link shared for feedback
  - Additional tweaks/fixes completed and Nicky build sign-off.
  
  
• Launch
  - Final pre-launch completed - SEO, Security, QA, and Optimisation checks.
  - Training on CMS use
  - Site Launch
  

Quote Breakdown

Total £1,500

• Web Design & Development £1,200
  - Fully Responsive Website Design for Mobile & full-scale Desktop
  - Bespoke designed page layouts, with no theme/demo importing.
  - Updated navigation, page layouts, and blog layouts.
  - Built on Temporary OnePixelCreative server until Nicky is happy to migrate to live domain, with minimal downtime.
  
  
• CMS Integration £150
  - Wordpress admin backend with an editable visual content builder for Nicky to make copy and content changes once live. 
  - Remote/In-house basic admin training on the use of the CMS.
  - Built on the latest Wordpress version, for optimized performance and security.
  - Duplication options for pages/blogs and others to retain layouts/styles when adding new pages.
  - Blogging app integration
  
  
• Search Engine Optimisation and Analytics £150
  - Full google analytics dashboard connected to keep track of user activity.
  - SEO optimized build to provide the greatest search engine compatibility.
  - Hotjar heatmap and user interaction analytics to view user interaction.
  
  
• Hosting £100 (per annum)
  - UK Based performance hosting 
  - Domain transfer
  - Advice on optimization of mailservers
  

Contact

Business Address
OnePixelCreative
35/11 Stenhouse Gardens
Edinburgh
EH113LS

Contact Info
www.onepixelcreative.co.uk
hello@onepixelcreative.co.uk
07960895370

If you would like to discuss a potential project or just ask a question, please don’t hesitate to send me a message.