CV/Resume

2021-2022

I am a highly motivated creative designer with a passion for technology.  I have over 7 years experience working in a fast-paced environment within a tight-knit digital team. I work well under pressure and have a wealth of experience with working to extremely tight deadlines.

In my spare time, I enjoy keeping up with the latest design trends, as well as working with and building computers. 

I'm a Freelance creative designer and pixel perfectionist, specialising in branding & digital design.

I'm a Freelance creative designer and pixel perfectionist, specialising in branding & digital design.

Experience

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Experience

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Digital Designer

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People's Postcode Lottery

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2016 – Present

Why should I hire a freelancer over a studio?

I work in a small digital design team on a variety of different mediums, but I mostly focus on the creation of assets for our monthly marketing campaigns.  The deliverables for these campaigns include retail website assets and creatives for our digital advertising display activity. I am the lead designer on our CRO (Conversion Rate Optimisation) website tests.  A number of these tests were hugely successful and were implemented into the current retail websites, resulting in conversion rate increases.

  • A new landing page layout with a concise, shorter design.  Resulting in +17.70% Progression to the retail Salesflow

  • A countdown element added to landing pages, resulting in +4% more Sign ups

  • Social proofing designs with stats and iconography added to Winners page, resulting in +5.09% Progression to retail Salesflow

When required, I am responsible for presenting project designs and concepts to stakeholders, giving rationale for design choices.

During 2021 we had a part-time junior designer join the digital team and I mentored them on a 1-1 basis with tutorials, guidance, and feedback.  As a result of this they increased their process times, overall quality of work, were confident in providing quality final files and clean source code which resulted in them being offered the full-time role.  I helped with the briefing and took part in the interview process for an additional junior designer, including asking questions and giving feedback to the HR department.

I have experience with planning and running photoshoots for our brand ambassador studio projects.  These projects included briefing the photographer, talent, and other lottery staff on the requirements from both a digital and print perspective.
 
I have also worked at a number of our customer-facing events, such as the Prize giving Millions, where I have performed a number of jobs from admin to hosting winners.  

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e-Gaming Designer

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People's Postcode Lottery

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2015 – 2016

Why should I hire a freelancer over a studio?

During my time at the Lottery I also headed up the creative design on our e-Gaming products which included Digital, Print, and Video work. I was the sole designer on the team during this time, and it gave me the confidence to work on my own as well in a larger creative team. 

The role required a great deal of time management and creative thinking, as well as being able to provide a great range of deliverables to 3rd party providers. 

The digital work I completed included but was not limited to full UI website designs and prototypes, custom game designs and sprite creation, animated SVG website elements and HTML landing page builds. 

I was also responsible for creating print readied materials for our press insert and other offline marketing activities.

Senior Sales Consultant

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Everything Everywhere Ltd

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2012 – 2015

Why should I hire a freelancer over a studio?

I started as Senior Sales Consultant in EE Inverness branch in 2012 and within 6 months helped my sales team reach the top position in the Scotland region for both sales and NPS scoring (Customer satisfaction).

I was then promoted to the Princes Street branch in Edinburgh, which had one of the highest footfall levels in Scotland. Furthermore, I continued to exceed both sales and customer service targets and finished my time at the company as the acting Store Manager for the Ocean Terminal branch.

During this time I was part of an internal sales training team that would visit low performing stores to discuss best practices and give guidance.

Skill Set

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Software

  • Adobe Creative Cloud Suite
  • HTML and CSS coding
  • Photo Editing/Proofing and Art working
  • CMS Management - Contentful, Wordpress
  • Google Analytics/Optimise
  • Invision
  • Zeplin
  • Adobe Acrobat Pro

Professional

  • Managing Workloads and Deadlines
  • Working with external providers
  • Presenting to internal and external project stakeholders
  • Mentoring and Guidance
  • Creative Direction 
  • Strong communicator within a team

Misc.

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Education

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HND Interactive Multimedia Design
Moray Art College UHI 2008-2010

HND Computing Studies 
Inverness, Millburn Academy 2007-2008

References

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Work and Personal references available on request.

Check out my portfolio

Check out my portfolio

 
I have worked with local, family run businesses to internationally recognised brands across the world.

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