Cobry

Cobry is a Google Cloud Agency based in Glasgow Scotland helping businesses migrate to and optimise cloud infrastructure. With technical expertise and a growing client base they needed a website that could clearly communicate their dual product paths while matching their updated brand identity. Their previous site wasn't converting visitors effectively or providing their content team with the tools needed for daily updates.

Cobry approached me to update their existing website to match a new digital brand presence. The project focused on improving conversion through clearer user flows for their two product paths implementing mobile-optimised responsive design and building a custom CMS setup that eliminated the clunky WordPress themes their content team had struggled with. I developed multiple homepage hero concepts through stakeholder feedback rounds ensuring all decision-makers were aligned before moving to full development.

Industry
Cloud technology & B2B SaaS
Deliverables
Website, Custom CMS, Wordpress, Wireframes
Tools used
Figma, WordPress, Adobe Photoshop

Designing for dual product paths

One of the main aims of the project was to create easy-to-follow user flows for Cobry's two product paths therefore improving conversions. I created various homepage hero areas for this with multiple concepts being completed for client feedback.
This continued into the other website pages until all stakeholders were happy. The iterative approach ensured the final design balanced business goals with user needs.
Cobry cloud technology website and blog displayed on laptop and smartphone with colourful isometric brand illustrations

No more clunky WordPress themes

Cobry have their own content team who would be using the CMS on a daily basis. They had struggled in the past with clunky WordPress themes plugins and structures. I implemented a custom highly streamlined build with custom admin themes and user roles so the team could only see and interact with the areas they needed to create engaging content without distractions.
No imported theme demos here - just purpose-built tools for their specific workflow.
Cobry cloud technology website homepage variations showing Google Workspace and Cloud Platform landing pages with colourful isometric illustration

Mobile-first for a tech-savvy audience

The client pushes a large amount of resource into their social media platforms and as a result they have a large proportion of the website traffic come from mobile devices. The website is fully mobile-optimised to look and perform as well as possible on all devices.
For a technical agency site performance is brand credibility - a slow or poorly optimised site undermines their cloud expertise messaging.
Cobry Google Workspace pricing page displayed on desktop and mobile devices showing subscription tiers

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