Hou Hou Mei

BrandingPrintWeb

Hou Hou Mei is a modern Asian restaurant in Inverness, Scotland inviting diners to experience the Chinese custom of sharing dishes. Their approach combines traditional cuisine with contemporary dining culture creating an atmosphere where food becomes a communal experience. Launching in 2022, they needed a complete brand identity that could translate across digital platforms and physical materials.

Hou Hou Mei approached me for a full digital identity and printed materials ahead of their 2022 launch. I developed a responsive logo system designed and built their website with integrated booking functionality and created print menus reflecting the quality of their cuisine. The brand needed to feel modern without losing connection to traditional Asian dining culture requiring a careful balance across all touchpoints.

Industry

Restaurant & hospitality

Deliverables

Brand identity, Website, Print menus, Booking integration

Tools used

Figma, WordPress, Adobe Photoshop, Adobe Illustrator

VIEW LIVE WEBSITE

Close up of printed menus at HouHouMei with a beautifully arranged ice cream dessert on top

Hou Hou Mei restaurant mobile menu page showing mains section with tempura dish and interior dining space

Tempura and spring rolls plated on branded Hou Hou Mei paper mats with chopsticks and dipping sauce

Hou Hou Mei restaurant website page featuring owner testimonial and modern Asian cuisine tagline with table booking call to action

Hou Hou Mei restaurant interior table setting with Asian cuisine dishes and gold-accented dark decor

A logo for all occasions

I created a responsive logo that could be used on a number of mediums digital or print. Vertical and horizontal versions could be used on printed menus and a block-coloured logo for the website and digital assets.

This flexibility ensures the brand maintains consistency whether customers encounter it on Instagram printed menus or storefront signage - each version optimised for its specific application.

Booking at the speed of light

The most important part of a restaurant customer journey is the booking process. Booking a table at Hou Hou Mei couldn't be easier.

Simply click the sticky booking button and you'll be redirected to the booking form which is fully integrated with the restaurant's front-of-house system and will be automatically sent to their kitchen so no bookings are ever missed. Reducing friction at this critical moment directly impacts revenue.

Print isn't dead

The food at Hou Hou Mei screams quality, so the printed materials needed to reflect this also. Food, wine and soft drink menus were designed to reflect the quality of food served with minimal yet functional layouts.

In an era of QR code menus physical materials create a tactile experience that reinforces premium positioning and enhances the dining atmosphere.