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Oscar & Ralph

  • Web
Oscar & Ralph is a small independent company providing quality dog accessories including leads harnesses and lifestyle products. With an impressive social media following they needed a website that could convert their Instagram audience into customers while maintaining the approachable pet-focused brand personality that resonated with their community.

Oscar & Ralph approached me to build an ecommerce platform that would extend their social media reach into direct sales. Understanding that most traffic would come from Instagram I developed a mobile-first WooCommerce website with streamlined checkout and a custom management setup. The solution gives the owners complete control over pricing orders and stock through a mobile app – essential for a small team running an active business.

Industry
Pet accessories & e-commerce
Deliverables
E-commerce website, WooCommerce app setup, hosting
Tools used
Figma, WordPress, WooCommerce, Mobile app integration
VIEW LIVE WEBSITE

From Instagram tap to checkout in seconds

The Oscar & Ralph team knew most of their online customer base was pushed from social media such as Instagram. As a result the website was built with a mobile-first approach with a custom checkout integration to make payment as quick as possible.
Every design decision prioritised the mobile shopping experience - from thumb-friendly navigation to simplified product pages that load fast on cellular connections.

Editing on the go

As the website was built with the WooCommerce framework I was able to set up a mobile app that allowed the Oscar & Ralph owners to make changes to pricing manage orders and more on the move with a direct link to the website for updates.
This flexibility is crucial for a small team managing inventory at events markets and during travel.

WooCommerce without the compromise

WooCommerce is an open-source completely customisable ecommerce platform for entrepreneurs worldwide. By basing the Oscar & Ralph website on this it gave the admins the ability to view stock schedule sales view full yearly reporting with fully downloadable PDFs and much more.
The system scales with the business without requiring expensive enterprise solutions.

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