Pinpoint Ltd

BrandingWeb

Pinpoint Ltd is a family-run business specialising in staff safety systems that protect employees at risk of workplace violence. They develop manufacture and install panic alarm solutions trusted across healthcare retail and public sectors. When launching their next-generation P2 product they needed a digital presence that matched their innovation.

Pinpoint’s outdated website couldn’t support their flagship P2 product launch. Working with Represent Comms and iwantthiswebsite I led the brand refresh and UX strategy over 1.5 months. I delivered development-ready Figma files created the P2 sub-brand designed wireframes and provided print assets. I continue to provide hosting and maintenance.

Industry

Staff safety systems

Deliverables

Brand identity, Website design, Wireframes, Print assets, Hosting & maintenance

Tools used

Figma, Adobe Photoshop, Adobe Illustrator

VIEW LIVE WEBSITE

Pinpoint device portfolio cards and patient safety system information with P2 personal alarm product imagery

Pinpoint Ltd engineer installing ceiling-mounted P2 system device in commercial building

Pinpoint P2 system technical diagram showing receiver network and device portfolio with transmission process explanation

Hands holding Pinpoint P2 personal alarm device with orange emergency button

Pinpoint Ltd engineer in high-visibility jacket loading equipment into branded company van

Design handover that developers actually understand

Coordinating across three agencies required precision. I delivered pixel-perfect Figma files with component libraries responsive breakpoints and interaction annotations to iwantthatwebsite.

The documentation ensured the development team could execute without ambiguity - critical when multiple stakeholders are involved.

Pinpoint Ltd website wireframes and design development showing homepage layout progression and component structure

Megamenu navigation that actually works

Reducing friction while supporting lead generation through strategic demo requests and quick quote functionality.

Navigation design mockups for Pinpoint Ltd website displaying various menu states across desktop and mobile viewports

Standing out in a bland industry

Staff safety alarm companies rely on technical jargon and dated designs. I took the opposite approach: clean typography generous whitespace and confident colour that communicates professionalism.

The design positions Pinpoint as the premium choice for organisations serious about employee safety. Within days of launch the client reported multiple new business opportunities.