Timeless Salon

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Timeless Salon is an award-winning hair and beauty destination in Inverness Scotland. From express appointments to luxury pamper days they deliver first-class treatments that prioritise physical and psychological well-being. Their city centre location serves discerning clients who expect both exceptional service and a refined atmosphere.

I first partnered with owner Caoimhe in 2017 to establish Timeless Salon’s brand identity website and marketing collateral. In 2025 I returned for a complete digital refresh. Over one month I rebuilt the site with modern WordPress frameworks designed mobile-first layouts implemented sophisticated page transitions and created a custom backend system allowing Caoimhe to upload price list changes via spreadsheet. The result: 90+ Google speed scores and complete autonomy over content updates.

Industry

Beauty & wellness

Deliverables

Brand identity, Website development, Automated pricing system, Print materials, Hosting & maintenance

Tools used

Figma, WordPress, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

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Design that matches the treatment experience

High-end beauty salons require design that matches the client experience. I developed a visual system built on elegant typography refined colour palettes and generous whitespace that communicates premium positioning.

The mobile-first approach ensures the luxurious feel translates across devices with layouts optimised for touch interaction and smaller screens where most bookings originate.

Timeless Salon website homepage displayed on mobile and desktop showing hero section, booking calls to action, and service navigation

Spreadsheet uploads that save hours

Salons constantly update pricing across dozens of treatments. The previous WordPress interface required manual entry for each change - time-consuming and error-prone.

I built a custom upload system allowing Caoimhe to drag-and-drop a spreadsheet automatically populating all price list fields across the site. This eliminated my involvement in routine updates and gave her complete control over one of the site's most frequently changing elements.

Speed matters in luxury markets

The 2017 site had accumulated technical debt. For the refresh I prioritised speed from the foundation - modern WordPress frameworks optimised assets and streamlined code.

The result: 90+ Google PageSpeed scores and dramatically faster load times. In luxury markets performance directly impacts perceived quality. A slow site undermines premium positioning.