People's Postcode Lottery

Web | UX/UI | HTML/CSS

I work in a small digital design team on a variety of different mediums, but I mostly focus on the creation of assets for our monthly marketing campaigns. I am also the lead designer on our CRO (Conversion Rate Optimisation) website tests. Below is a selection of work from my years with the Lottery.

NB: Some of these creative elements were created within the larger digital design team

Shorter Landing Page

We observed that users were not scrolling very far down the Landing Page, missing out on high performing content further down the page such as USPs, charity information and ‘how it works’ content.

+17.70% Progression to Salesflow
+2.65% Sign Up Rate

Landing Page Countdown

We wanted to communicate a greater sense of urgency on the landing page – a strong driver of conversion – during the key campaign countdown period.

+4% More Sign ups

Marketing Campaign Landing Pages

Advertising obviously plays a key role in the mix for our monthly marketing campaigns. Campaign visuals are designed in all types and sizes, but most point to the same central location - A landing page. Once the user is on a landing page, they are encouraged to take an action, such as signing up to the Lottery.

Monthly Display Activity

The main purpose of display advertising is to deliver general advertisements and brand messages to potential players. All our display adverts adhere to our guidelines, and keep a consistent creative style with our campaign.