Web | UX/UI | HTML/CSS
I work in a small digital design team on a variety of different mediums, but I mostly focus on the creation of assets for our monthly marketing campaigns. I am also the lead designer on our CRO (Conversion Rate Optimisation) website tests. Below is a selection of work from my years with the Lottery.
NB: Some of these creative elements were created within the larger digital design team
I work in a small digital design team on a variety of different mediums, but I mostly focus on the creation of assets for our monthly marketing campaigns. I am also the lead designer on our CRO (Conversion Rate Optimisation) website tests. Below is a selection of work from my years with the Lottery.
NB: Some of these creative elements were created within the larger digital design team
We observed that users were not scrolling very far down the Landing Page, missing out on high performing content further down the page such as USPs, charity information and ‘how it works’ content.
+17.70% Progression to Salesflow
+2.65% Sign Up Rate
We wanted to communicate a greater sense of urgency on the landing page – a strong driver of conversion – during the key campaign countdown period.
+4% More Sign ups
Advertising obviously plays a key role in the mix for our monthly marketing campaigns. Campaign visuals are designed in all types and sizes, but most point to the same central location - A landing page. Once the user is on a landing page, they are encouraged to take an action, such as signing up to the Lottery.
Some other selected projects
Luxury Restaurant BookingHou Hou Mei
Elegant portfolio for Interior decoratorChelsea Mclaine
Online Store for Dog ProductsOscar & Ralph
Online Store for Streetwear BrandRogue Attitude Clothing
Elegant Digital Presence for Beauty BrandTimeless Beauty Salon
A Selection of Previous Client LogosBranding Archive
Clean and User Friendly Site for DentistNessbank Dental
Custom Booking Website for B&BThe 1645 Inn
Landing page for film festivalBrideshead Festival
Bringing News to the ForefrontThe Ross County Foundation
A Bold Creative Suite for Cleaning Start UpLA Cleaning
Ongoing Print Design & Branding CampaignsGlasgow Fever Basketball
Web Refresh for Safety Training CompanyAuthentick Ltd
Digital Identity for Scottish HostelHaystack Hostels
If you would like to discuss a potential project or just ask a question, please don’t hesitate to send me a message.
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